Advanced Mobile SEO TIPS For Mobile Marketing

In 2016, Google introduced the mobile-first index system to provide the best user experience for their mobile users by prioritizing mobile-friendly websites. This new indexing system will first look into the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will drop out even further in search engine results pages (SERPs). But, the good news is this Mobile SEO is simple and easy to do yourself tasks.

Advanced Mobile SEO Tips for Mobile Marketers:

Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These white-hat mobile SEO tips will help you to avoid search engine penalties and maintain better online visibility.

1. Google My Business: mobile online marketing.

One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account. It is free and simple, by filling the information to the best of your ability and add more possible pictures of your business. When people searching for the keyword that is related to your business, there is more likely to visible your 2nd information first. So, think of using it for mobile marketing.

2. Using social media:

According to reports, average mobile users spending their 80% of the time on social media of the total times they are spending on the mobile. These social media sites bring a huge amount of traffic to your website. So, to improve visibility to mobile users, priorities your social media marketing strategy. The frequency of posting, Quality of content and optimized social media campaign will help your brand stands out. Also, read our Content Marketing Guide.

3. Take advantage of plug-ins for mobile SEO:

If your website uses WordPress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number of plug-ins to optimize images, improve speed and take care of other important mobile SEO factors.

WPtouch is the popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build a mobile-friendly website and improve visibilities.

4. Use keywords for mobile users:

It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by the device in Google’s Search Console.

5. Improve page loading time:

When it comes to mobile SEO, page loading time is the most important issue. There are many factors that define the page loading time. Gzip compression, Image optimization and using Google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading of mobile web pages.

The Relationship Between Law and Culture | laws and issues

Although you may think law is a dry subject, it deeply influences culture. Culture can be defined as a way of life, and what good is it if we do not have the freedom to live safely? Laws protect our fundamental rights, and enable us to pursue our goals. Conversely, norms held dear by a culture influence the laws set by the members of the community. Technological advancements also influence culture, and laws need to be modified accordingly. According to the American Association of Matrimonial Lawyers Facebook is to blame for one out of five divorces in the United States. In court, flirty emails and messages sent on Facebook can be used against you.In a democracy, laws are decided by the legislature, which is elected by the people. If the people voice their displeasure regarding a particular law, the legislature’s members should take it up. The judiciary is independent, so that if the legislature is at fault, it can be penalized. The right of a citizen to appeal the court’s decision also influences our notions of how free we are.A liberal culture can only claim to be liberal if laws do not differentiate between people on the basis of race, class, and gender. Protesters down the ages have ensured that today we can live in a culture of transparency.Although law is precise, and culture is felt rather than described, the two are inter-related. Voting, discussion of politics, and cultural practices all help in refining the legal system and changing outmoded cultural practices.Although the law holds all men and women to be equal, in practice it is often found that men draw a higher wage than women for the same work. Only through incessant campaigning, publicity, and legal steps can this anomaly be resolved.Racial discrimination was rampant earlier. Although legally employers cannot discriminate on the basis of race, some still do so in practice. Only if citizens make the effort to stand up for their rights will matters change further.Class barriers often prevent the poor from fighting the rich in courts. Culturally too, the rich are often accorded more respect. By pointing out discriminatory practices, debating, and educating people on these issues, permanent change can result.Educational institutions are often leaders of change in law and culture. Law students should think about issues relating to justice, freedom, and culture. By discussing these topics among themselves, their teachers, and other citizens, they can organize poplar opinion around issues of the hour.It is important to sensitize yourself on topics relating to law and culture. Only then can you prepare future generations for change required in the system.

Free Tips For SEO Design, Web Usability & Higher Conversion | design web

Working on a new client project or of your in-house project like designing a site for your own company may be exciting if all depend on you about how to plan and implement. Often in this case priority on to give an awesome look or layout to the website. While focusing on look or layout, other issues like SEO and web usability are neglected or placed below in priority list. But neglecting SEO or web usability issues in your site design may affect your site to perform well in long term and in that case your business will suffer.While designing a site, whether it is an e-commerce site or business-to-business lead generating site, always remember just look or layout of the site to make it attractive is never more important than SEO and website usability that help a site to perform it well and to grow business. For any website SEO factors and all elements of website usability are so important to perform it well in its initial stage as well as in long-term.Here are some basic tips for SEO design, web usability and higher web site conversion on a new site design you must follow on priority basis while designing a new site:1. Place logo of the company at the top left and linked it to your home page.2. Position of your main keywords with H1 tag at the top left side of your site and also make your main keywords bold or strong twice or thrice depending on size of paragraph and link it to your home page or your relevant page.3. If you are using flash or animation limit flash to specific, strategic areas for color and contrast. Avoid all flash site pages and avoid embedding relevant, keyword rich content in flash.4. Less scrolling and less eye movement is also important which bounds a user to stay longer and leads to higher conversion.5. Use alignment to separate different information from different sources and navigation and visual anchors should be same on each page.Navigation:1. In case you have long left navigation always use headings and do not use more than 7 items under each heading. It will help users to remain on navigation longer.2. Avoid top navigation that have mouse over drop downs as it is not search engine friendly and some times it irritate a few users because often it obstruct page content.3. In case you have a larger site then it is better to have left navigation that is preferred by most of users.Product Detail Pages:1. Always follow on-page SEO for product detail pages and add product name as page title and also add product name in H1 tag. Also content should be unique and most relevant to the product.2. Always make sure that add to cart button is closer to product price. It must be under or next to product price.Checkout Pages:1. Often users look for last button on the page after deciding to add or not to add a product to cart so its better to place check-out button at the last of page and also place continue shopping button next to check-out button.2. Make sure to have multiple payment options including most popular options like pay by credit cards, pay pal, pay by phone etc.3. Allowing “Guest” checkout without any registration may also help to get more customers in long term.Lead Generation:1. Provide something free to visitors like free informative white papers in exchange for providing contact information or filling up contact form.2. Make sure to keep online forms targeted, simple and as short as possible so that it do not take longer to fill it.3. Make sure to include link to your privacy policy next to “submit” button to ensure about your privacy policy.SEO factors and all elements of website usability helps a website to perform well and all tips given above will be useful for a website and sure help it to perform well and to grow business if applied properly.