Advanced Mobile SEO TIPS For Mobile Marketing

In 2016, Google introduced the mobile-first index system to provide the best user experience for their mobile users by prioritizing mobile-friendly websites. This new indexing system will first look into the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will drop out even further in search engine results pages (SERPs). But, the good news is this Mobile SEO is simple and easy to do yourself tasks.

Advanced Mobile SEO Tips for Mobile Marketers:

Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These white-hat mobile SEO tips will help you to avoid search engine penalties and maintain better online visibility.

1. Google My Business: mobile online marketing.

One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account. It is free and simple, by filling the information to the best of your ability and add more possible pictures of your business. When people searching for the keyword that is related to your business, there is more likely to visible your 2nd information first. So, think of using it for mobile marketing.

2. Using social media:

According to reports, average mobile users spending their 80% of the time on social media of the total times they are spending on the mobile. These social media sites bring a huge amount of traffic to your website. So, to improve visibility to mobile users, priorities your social media marketing strategy. The frequency of posting, Quality of content and optimized social media campaign will help your brand stands out. Also, read our Content Marketing Guide.

3. Take advantage of plug-ins for mobile SEO:

If your website uses WordPress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number of plug-ins to optimize images, improve speed and take care of other important mobile SEO factors.

WPtouch is the popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build a mobile-friendly website and improve visibilities.

4. Use keywords for mobile users:

It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by the device in Google’s Search Console.

5. Improve page loading time:

When it comes to mobile SEO, page loading time is the most important issue. There are many factors that define the page loading time. Gzip compression, Image optimization and using Google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading of mobile web pages.

Free Tips For SEO Design, Web Usability & Higher Conversion | design web

Working on a new client project or of your in-house project like designing a site for your own company may be exciting if all depend on you about how to plan and implement. Often in this case priority on to give an awesome look or layout to the website. While focusing on look or layout, other issues like SEO and web usability are neglected or placed below in priority list. But neglecting SEO or web usability issues in your site design may affect your site to perform well in long term and in that case your business will suffer.While designing a site, whether it is an e-commerce site or business-to-business lead generating site, always remember just look or layout of the site to make it attractive is never more important than SEO and website usability that help a site to perform it well and to grow business. For any website SEO factors and all elements of website usability are so important to perform it well in its initial stage as well as in long-term.Here are some basic tips for SEO design, web usability and higher web site conversion on a new site design you must follow on priority basis while designing a new site:1. Place logo of the company at the top left and linked it to your home page.2. Position of your main keywords with H1 tag at the top left side of your site and also make your main keywords bold or strong twice or thrice depending on size of paragraph and link it to your home page or your relevant page.3. If you are using flash or animation limit flash to specific, strategic areas for color and contrast. Avoid all flash site pages and avoid embedding relevant, keyword rich content in flash.4. Less scrolling and less eye movement is also important which bounds a user to stay longer and leads to higher conversion.5. Use alignment to separate different information from different sources and navigation and visual anchors should be same on each page.Navigation:1. In case you have long left navigation always use headings and do not use more than 7 items under each heading. It will help users to remain on navigation longer.2. Avoid top navigation that have mouse over drop downs as it is not search engine friendly and some times it irritate a few users because often it obstruct page content.3. In case you have a larger site then it is better to have left navigation that is preferred by most of users.Product Detail Pages:1. Always follow on-page SEO for product detail pages and add product name as page title and also add product name in H1 tag. Also content should be unique and most relevant to the product.2. Always make sure that add to cart button is closer to product price. It must be under or next to product price.Checkout Pages:1. Often users look for last button on the page after deciding to add or not to add a product to cart so its better to place check-out button at the last of page and also place continue shopping button next to check-out button.2. Make sure to have multiple payment options including most popular options like pay by credit cards, pay pal, pay by phone etc.3. Allowing “Guest” checkout without any registration may also help to get more customers in long term.Lead Generation:1. Provide something free to visitors like free informative white papers in exchange for providing contact information or filling up contact form.2. Make sure to keep online forms targeted, simple and as short as possible so that it do not take longer to fill it.3. Make sure to include link to your privacy policy next to “submit” button to ensure about your privacy policy.SEO factors and all elements of website usability helps a website to perform well and all tips given above will be useful for a website and sure help it to perform well and to grow business if applied properly.

Understanding The Practicalities Of Online Marketing – Is It For You? | Online marketing

The market segment is flooded with theories and best practices on the online marketing concepts. Online marketing is not something new but certainly most people are not aware of it. It is really hard to choose one particular strategy to market your services and products when there are too much of options available. Every business owner will prefer traditional marketing and some investors are not geared up to take the challenges of online marketing. It is high time to accept the fact that life without digital media would be cumbersome and boring.The internet penetration is very high and people have started taking assistance from the online medium as and when required. The internet and the websites can be used for all sorts of purposes right from browsing to reading news articles, searching for educational articles, online shopping and lots more. Smart business owners have decided to use the internet medium in order to market their services to have a better reach. So, do you think internet marketing is the right thing for your business? This article will discuss about the hard faced truth on the same.Why Should You Do Online Marketing?Ø It is always good to start with a positive note. Yes! Internet marketing is cost effective and yields higher returns on the investment made. It is really possible to advertise the products and services at cheaper rates which would be almost negligible when compared with the traditional marketing prices.Ø It is an easy way to reach out to thousands of people at the same time at minimal investment. People will be lot more interested to know more about the offerings with a single click of the mouse.Ø It is possible to reach out to the target audience instantly. Potential customers in turn can be in touch with the company instantly. This provides a golden platform for the business vendors and consumes to engage in direct conversation. The websites will usually display the contact information of the company and people can contact them through phone or can fill up a query form to get response.The Other Facets Of Internet Marketing:Though online marketing is stuffed with lots and lots of advantages, there are certain disadvantages too. It is not right to say that online marketing will fit into the requirement of any kind of business model. It really depends on the business vendors and the type of product they are dealing with.Ø The mutual trust is not established directly. It takes some amount of time to express your willingness to serve the customer on genuine grounds. This is attributed to the fact of absence of any sort of physical identity over the web. People really cannot believe everything present in the digital medium. It certainly takes some time to gain the confidence and trust of the online users.Ø The market is flooded with the internet marketers and it is high time to pull up the socks. The competition is immense and companies have slowly started to lose their concentration or the market domination. It is very important to stay focused.Ø The overload of information might lead to fatigue and the users might not be interested in going through your news. Hence, the internet marketers have to be very innovative in their approach and in the way of expressing the thoughts. This platform is an ocean and you can never take rest.Ø This article has discussed about the two different faces of internet marketing. It is not that easy to grab the market share in a quick time and it is equally possible to lose out to the competitors in a short notice of time if there is a lack of vision and strategy.Ø There is no real commitment from the audiences. Online marketing and branding does not require the potential customers to exhibit any sort of responsibility. For example, when you are sending out emails, displaying pop-up banners, the viewer would not be obliged to leave a response for your advertisement. Most of the viewers will be unaware of your services and products initially.Ø It is very important to understand the mindset of the viewers. Almost every individual is sick and tired of receiving spam mails. There is a greater probability that your promotional mail might also reach the junk box if you do not brand your product.A Tip To Succeed:One good way to have better returns on your online marketing is to brand your product as soon as possible. The individuals might be interested to read a mail from Facebook or Twitter even though it might not have the information required for the viewer. However, it is due to the brand reliability that people are ready to open the mail and read it.This explains the importance of brand reliability. The online marketers should come out with effective strategies to gain the confidence of the consumers and win their trust. It can be made sure that all the information sent out thereafter will be read promptly.Online Marketing – Is It For You?This article would have explained you the different facets of online marketing. A better understanding will help you to analyze the approaches that you have taken. It is high time to come up with a plan that will suit your business requirements. A long term goal should be set for these kinds of strategies and the marketing plan should concentrate on achieving the goals of the company. Traditional marketing and online marketing are 2 different approaches and will vary according to the business needs. Hence, one should not come to a conclusion that any one approach will be sure enough to hit the target. They both go hand in hand and online marketing acts as complimentary ways to the traditional marketing. It is high time for you think about the smart moves to be taken in your business.

Multimedia Schools – Feeding the Ever-Growing Multimedia Sector | graphic multimedia

Multimedia experts are innovative with sharp graphic designing skills to establish themselves and progress in the field of animation and multimedia.Many multimedia schools have come up to train students in the various facets of multimedia. For students who are drawn to the magical world of multimedia, these schools open up various career opportunities after the completion of the course study. In the these schools, students are introduced to various high-tech software, such as the Dreamweaver along with training in design concepts, digital print and publishing, Photoshop, illustration, HTML, Macromedia Flash and web animation.After the students finish the coursework, they enjoy their professional lives as animators, designers, Photoshop operators, video and sound technicians, multimedia developers, graphic designers, and analysts of multimedia systems. Some students might even establish themselves as publishers and producers.As there are several schools offering courses in multimedia, students need to consider some vital factors before selecting a multimedia school. Some of these factors include the kind of multimedia animation courses offered, the professionals teaching at the institute, type of the course whether it is certificate course, a degree or a diploma and lastly the total fee of the pursuing the course. Some multimedia schools offer recertification programs to upgrade the skills of their students to keep pace with the additions in technology.Several schools offer high quality multimedia courses that are affordable as well. The students are taught how to incorporate video, audio, graphics and text to a program. The schools offer specialized courses in the preferable facet of the multimedia field required by the students. A successful completion of the coursework from an established and reputed multimedia school opens up many opportunities and career options for the students.