Free Tips For SEO Design, Web Usability & Higher Conversion | design web

Working on a new client project or of your in-house project like designing a site for your own company may be exciting if all depend on you about how to plan and implement. Often in this case priority on to give an awesome look or layout to the website. While focusing on look or layout, other issues like SEO and web usability are neglected or placed below in priority list. But neglecting SEO or web usability issues in your site design may affect your site to perform well in long term and in that case your business will suffer.While designing a site, whether it is an e-commerce site or business-to-business lead generating site, always remember just look or layout of the site to make it attractive is never more important than SEO and website usability that help a site to perform it well and to grow business. For any website SEO factors and all elements of website usability are so important to perform it well in its initial stage as well as in long-term.Here are some basic tips for SEO design, web usability and higher web site conversion on a new site design you must follow on priority basis while designing a new site:1. Place logo of the company at the top left and linked it to your home page.2. Position of your main keywords with H1 tag at the top left side of your site and also make your main keywords bold or strong twice or thrice depending on size of paragraph and link it to your home page or your relevant page.3. If you are using flash or animation limit flash to specific, strategic areas for color and contrast. Avoid all flash site pages and avoid embedding relevant, keyword rich content in flash.4. Less scrolling and less eye movement is also important which bounds a user to stay longer and leads to higher conversion.5. Use alignment to separate different information from different sources and navigation and visual anchors should be same on each page.Navigation:1. In case you have long left navigation always use headings and do not use more than 7 items under each heading. It will help users to remain on navigation longer.2. Avoid top navigation that have mouse over drop downs as it is not search engine friendly and some times it irritate a few users because often it obstruct page content.3. In case you have a larger site then it is better to have left navigation that is preferred by most of users.Product Detail Pages:1. Always follow on-page SEO for product detail pages and add product name as page title and also add product name in H1 tag. Also content should be unique and most relevant to the product.2. Always make sure that add to cart button is closer to product price. It must be under or next to product price.Checkout Pages:1. Often users look for last button on the page after deciding to add or not to add a product to cart so its better to place check-out button at the last of page and also place continue shopping button next to check-out button.2. Make sure to have multiple payment options including most popular options like pay by credit cards, pay pal, pay by phone etc.3. Allowing “Guest” checkout without any registration may also help to get more customers in long term.Lead Generation:1. Provide something free to visitors like free informative white papers in exchange for providing contact information or filling up contact form.2. Make sure to keep online forms targeted, simple and as short as possible so that it do not take longer to fill it.3. Make sure to include link to your privacy policy next to “submit” button to ensure about your privacy policy.SEO factors and all elements of website usability helps a website to perform well and all tips given above will be useful for a website and sure help it to perform well and to grow business if applied properly.

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